Our Marketing B.B.A. program provides a strong foundation in business and marketing principles, combined with practical experience, to prepare you for a successful career. With access to cutting-edge resources and experienced faculty, you'll learn the latest techniques in consumer behavior, market research and digital marketing. Join our program and become a skilled marketer ready to take on any challenge in the dynamic field of marketing.
B.B.A. in Marketing
Contact Us
- Haithem Zourrig, Ph.D. | hzourrig@kent.edu | 330-672-1266
- Speak with an Advisor
- Chat with an Admissions Counselor: Kent Campus | Regional Campuses
“After changing my major to marketing, I have already learned so much about the field. The professors and courses help ensure that every student has a firm understanding of the material. I’m excited to continue networking and learning more about the marketing field. The Ambassador Crawford College of Business and Entrepreneurship and the Career Services Office continue to do an excellent job preparing students like me for life after graduation.†- Antonio Cheatom, Marketing
Overview
- Students gain a wide range of knowledge in the practice of marketing in the areas of consumer behavior, marketing research, and sales. This major allows for flexibility in course electives, course delivery format, and scheduling.
- Students can customize their major with elective courses in international marketing, advertising and promotion management, services marketing, social media marketing, professional selling, and entrepreneurship.
- ¶¶MÅ®ÆÍ is recognized by the Sales Education Foundation as a top university for professional sales education. The ¶¶MÅ®ÆÍ Sales Team has consistently placed in the top 10% of sales programs in regional, national and international competitions.
- Students can gain valuable work experience with a marketing internship. Many companies use the internship as an extended job interview.
Learn about the benefits of joining the KSU Sales Team
Interested in pairing a B.B.A. in Marketing with an M.B.A?
¶¶MÅ®ÆÍ is proud to offer incoming, high-achieving undergraduate students, direct admission into a business master's program. With direct admission, students can comfortably complete their bachelor’s degree and master's degree within five years.
Program Information for B.B.A. in Marketing
Examples of Possible Careers and Salaries for B.B.A. in Marketing
*Information based on the class of 2022. Salary range represents 25th-75th percentile.
Where can I get a job?
Amazon • American Greetings • Anheuser-Busch • Cleveland Clinic • Fastenal • Fathom • FedEx Ground • Instagram • KeyBank • Kohl’s • Park Place Technologies • Progressive Insurance Sherwin-Williams • The J.M. Smucker Company • TJX Companies • and more!